The HTM GROUP, the company behind WHIITE and MINI A TURE, was founded in 2002 with sisters and designers Frederikke and Kathrine Hviid at the helm. At the time, attention was focused completely on the MINI A TURE children’s wear collection, but it soon became apparent to everyone involved within the company that Frederikke Hviid, co-designer for MINI A TURE, would be the ideal creator of a women’s wear collection thanks to her passion and love of women’s wear.

 

WHIITE is created with the fashion conscious and demanding woman in mind, who successfully juggles an ambitious career with her family and a busy social life. This fast-paced lifestyle requires an effortless, yet high quality wardrobe, that can be dressed up or down at the drop of a hat.

 

 

Overall Frederikke’s impeccable sense of style translates into a range which is not only incredibly wearable, but is also a distinctive fashion statement in our world of the fast and forgotten. WHIITE stands for timeless designs with a twist that accentuate a classic, yet modern look. A WHIITE style is easy-to-wear, has surprising details and demands a minimum of styling and accessories. Comfortable luxury, that speaks for itself.

 

Eye-catching combinations using colour, material and detailing characterise WHIITE, along with high quality fabrics and a perfect fit. Sensuality and an inherent edginess are alluded through the strong silhouette and figure-hugging details. Finally, carefully selected fabrics and the label’s own prints complement the designs to ensure that WHIITE’s appeal transcends Danish borders.